Tired of feeling like you have to do everything on your own?

Not here, you don't.


ClearWise Coaching is a place for new and established female business owners to find support, accountability and guidance.


It’s a place to focus on the business side of, well, running a small business.


We know you're a rockstar when it comes to execution and serving your customers. But stellar service and focusing on the day-to-day often comes at the expense of setting long term goals, measuring performance, and managing the business.


In order to run your business effectively, you need to step off the hamster wheel.

I’ll show you how.

FACT: Over 50% of small businesses fail within five years. I'm here to change that stat.

Hi, I'm Jennifer Flores, and I know how challenging it is to run your own business.

It all started for me over 15 years ago with Rambling Renovators, a home decor blog that has evolved into a thriving influencer career with brand collaborations, product lines and online shops. Craving connection and more income, I founded BlogPodium, a national conference for home and lifestyle influencers that I ran for eight years, and pivoted into Storyhouse Co., a vibrant community hub for creatives.

I understand the late nights, the doubts, and the struggles of building something from scratch.

I've faced burnout, wrestled with feelings of loneliness, and grappled with work-life balance.

I know what it's like to worry where the next client will come from.

What shifted for me was stepping back and realizing the need for strategic planning, effective decision-making, and efficient time management to ensure constant business growth.

Meet Jennifer.

What I Believe

MY COACHING PHILOSOPHY

01

Time Is On Your Side

You have more than enough time to create your ideal business. In fact, the older you get, the clearer you get on what your goals are. Which is why I choose to work with women over 40: with a bit of coaching, they're invincible.

02

The Head & Heart Must Work Together

A business that is profitable but doesn't feed your soul isn't successful. Personal fulfillment and financial rewards should go hand in hand. Business coaching starts with asking "What kind of life do you want to live?"

03

Take Responsibility

Everything around you - your home, your clothes, your daily tasks - is there because you put it there. That means we also have the power to change those things. Whatever you decide, find comfort in knowing you are always in control.

business coach for women

My unique coaching approach bridges the gap between the emotional and strategic facets of business.

I deeply understand the passion driving businesses like yours. Yet, I also stress the importance of implementing strategies, establishing systems, and building a solid foundation for long-term sustainability and progress.

With an MBA in strategic management and hands-on consulting experience, I offer actionable insights to fuel your business growth. My coaching style is action-oriented—we won't just discuss what to do; you'll take concrete steps and make progress week by week.

Together, let's unlock your business's full potential and realize the success you've been striving for.

SCHEDULE YOUR CHAT

Jennifer is the best cheerleader to have in your corner. It can be challenging to start something new. However, Jennifer was an excellent sounding board during our time working together. She’s encouraging, helps you to move forward towards your goals and also understands the importance of having the correct mindset to achieve them. Jennifer’s calm, friendly and analytical approach was invaluable.

— Debra N.